Miss Yellow, easily the hottest DJ today in Asia is no stranger to headphones, but her Limited Edition headphones launching in August are something like we have never seen before. A stark departure from the usual beat-blasting headphones pounding the ears of most bus and subway riders these days, these headphones set a completely new standard for what it means to be a true audio lover. The beauty and authentic audio quality are what make the headphones outstanding, but the story behind this project is what will truly make you want to listen up.
While we are genuinely excited about the headphones themselves, what really makes this project special is that all profits will go towards hearing aids for low-income elderly in Hong Kong who are struggling with hearing loss. Online retailer PhatRice, a Hong Kong based startup that features and promotes ethical and sustainable products, has partnered with Miss Yellow to feature, promote and sell the headphones on their platform. Through a special program between PhatRice and well known Hong Kong charity Po Leung Kuk, all of the resulting profit from sales will go directly to providing high quality hearing aids in their elderly care community.
Instead of plastic, these speaker housings are carved out of real Zebrawood that not only creates a warm authentic sound but also shows off a natural elegance that turns a lot of heads. Miss Yellow explained, “Most headphones these days have very strong boosts in the high and low ends trying to get a highly punchy sound. This works well for certain songs, but the reason I love these headphones is because you get a punchy sound that also reveals mid-range acoustics that usually get drowned out.”
這些耳機外殼是利用斑木樹木材代替塑膠所雕刻出來的，而這不僅僅能製造真實的聲音，也能展現一種自然的優雅，讓經過的人都不經意地轉頭看！ Miss Yellow說「現代大部分的耳機都用非常重的高低音來表現出強而有力的聲音。這適用在一部分的歌曲，但我喜歡這款耳罩式耳機的原因是我不僅能聽得到強而有力的聲音，也同時能聽到通常會被壓過去的中音。」
Developers have done extensive tests on the audio resonance of different types of wood because each produces a different audio response. While EQ cuts between 500 and 5K are tuned to cut out droning or muddled sounds, the Zebrawood in particular brings back some of the tones between the 1K and 2K frequency range where our ears are the most sensitive. This means instead of getting drowned out by the bass and highs, the vocals and instruments come through the mix to offer a truly dynamic listening experience.
These Limited Edition headphones were commissioned for Miss Yellow with California-based headphone developer LSTN (pronounced ‘listen’). LSTN have become experts in headphone design specifically in the utilization of wood in the construction and audio tuning. The wood used in the construction of these headphones is actually repurposed wood collected from furniture manufacturers who produce a lot of waste wood scraps in their construction process. Zebrawood is quite popular especially for cabinet makers, so although collecting and selecting perfect pieces for the headphone construction is a lot of extra work, making a positive impact on the environment is certainly worth the trouble.
Donations go directly towards high quality hearing aids for the elderly!捐款會全數為老人購買高質助聽器
Why are we taking pictures of our ears?
Each ear is completely unique, so sharing a picture of your own beautiful ear is the perfect way to celebrate the incredible gift of hearing and raise awareness about those who are currently living with hearing challenges. Hearing is an absolutely central part of our lives and existence, yet we spend almost no time thinking about the magic of sound. We spend even less time thinking about those who do not get to enjoy the beauty of sound.
Why the Elderly?
In 10 years Hong Kong’s elderly population has grown more than 26% and is only expected to increase with the aging ‘baby-boomer’ population, putting an incredible strain on resources for the elderly community. Over 13% of our Hong Kong community is made up of those aged 65 or older and research shows that about 25% of those aged 65-74 and half of those who are 75 and older struggle with disabling hearing loss.
Why Hearing Aids?
Most of the elderly, even those receiving some form of daily care actually still live at home, in most cases alone, leaving them highly vulnerable to a variety of safety issues. Care organizations like Po Leung Kuk go to great lengths to provide a community for the elderly where they can gather each day, but for those with hearing deficiencies, participation in this community is nearly impossible. Cheap hearing aids cause frequent feedback issues, which creates frustration for the elderly who attempt to use them. Our goal is to raise funds to provide individuals with good quality hearing aids so they can remain safe, and avoid being isolated from the community.
What is our goal?
PhatRice is aiming to raise HK$50,000 through a special partnership with Po Leung Kuk, which will all be used to provide high quality hearing aids for the elderly in their care community who are struggling with hearing deficiencies. These small devices can transform the life of an elderly person, most of whom live at home by themselves. It will give them the ability to hear again, something that will help immensely, not only for safety reasons, but also for the ability to participate in the rest of the community activities.
Who is Po Leung Kuk?
Po Leung Kuk was first established in 1878 to provide shelter and protection for those who were at risk of human trafficking. As time moved on, the needs of the Hong Kong community changed, so now Po Leung Kuk has over 270 units in operation providing a wide array of high-quality social services including social welfare, education, culture and recreation, medical and integrated health services to meet community needs. To cater to the growing service needs from the increasing number of elderly citizens in Hong Kong, PLK began providing elderly services in the 1980’s and is now providing a wide variety of quality services including elderly community and neighborhood centres, home-based care services, elderly daycare centres, subvented and contract homes. At present, nearly 1,500 frail elderly persons are receiving PLK’s nursing care at residential homes, and nearly 14,000 elderly persons are members of PLK’s community centres and home-based care services. Po Leung Kuk’s mission is to ensure the elderly can live a healthy and enjoyable life, by providing them with a better living environment, respecting their individual needs and looking after them with utmost care and compassion. Find out more on the Po Leung Kuk website.
保良局於1978年成立，為人口販賣嘅受害者提供庇護及保護。隨著時間變化，香港社會需求亦有變化。依家保良局有超過270個單元，提供廣泛嘅社會服務嚟滿足社會嘅需求, 其中包括: 社會福利，教育，文化，娛樂，醫療及綜合衛生服務。 為咗滿足越來越多長者人數及長者嘅需要, 保良局從1980年開始提供各種優質長者服務, 包括長者社區中心, 居家服務, 長者日托中心, 資金資助及護老院舍。目前, 有近1500名長者喺住宅入面接受保良局嘅護理, 而大約有14000名長者係社區中心同居家養老嘅成員。 保良局嘅使命係確保每個長者可以有一個健康, 愉快嘅生活。以悉心嘅照顧, 為長者提供更好嘅生活環境，同時滿足佢哋嘅個人要求。