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Finch Designs

Finch are a small (but mighty) swimwear and apparel brand born in an old villa in the former French Concession of Shanghai. For the past two decades, Heather and Itee, the founders of Finch, had designed apparel for some of the biggest brands in international fashion. One day, they had finally seen enough waste and low cost fast-fashion produced and wanted to contribute to the solution. Since then, the Finch designers built their passionate team and took on the never-ending challenge of producing sustainable apparel with as little waste and environmental degradation as possible.


Finch see past the norms of the fashion industry, toward creating long-lasting, mostly season-less products. Swimwear is also a perfect canvas for the signature, striking prints, all created in-house exclusively for Finch.


While multinationals still flock to China for cheap products, Finch take pride in partnering with suppliers who share their deep concern for the environment, fair labor practices, and exceptional workmanship. Partnering with REPREVE, Finch are able to trace their proprietary recycled fibers all the way through their supply chain to ensure 100% transparency. Now Finch have control over the fabrics they use, which factories produce the garments, the dyestuff that their fabric mills use, and how they package and deliver their products to you.

Finch Designs

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Unit B, 23/F, 202 Des Voeux Rd. West,
Sai Ying Pun, Hong Kong