To leave no trace is a motto among outdoor enthusiasts. In this spirit, Fjällräven strives to leave last night’s campsite so that the next visitors can enjoy undisturbed nature. For many years, Fjällräven has been working actively to protect people, wildlife, nature and to have as small an environmental footprint as possible. As an outdoor company, with many employees who themselves love being outdoors, this comes naturally to them.
Fjällräven are proud to be able to offer their customers timeless, durable and functional outdoor clothing and equipment. They believe that products that last longer are better for the environment than trendy items that only last one season. They are also careful to ensure that their products are manufactured correctly from the start, and are constantly striving to improve processes, select suitable raw materials and decrease consumption of water, energy and chemicals.
Fjällräven believe that our equipment should be able to accompany you through the years, be put to the test time and time again and never fail to meet your expectations and requirements, so that one day they can become your grandchildren's favorites. This is why many people call their equipment "generation products", a name they are happy to accept.
For many years Fjällräven have taken part in conservation projects and in particular have chosen to focus on the Scandinavian arctic fox, a species on the brink of extinction. Fjällräven also devotes itself to strengthening development in the countries and communities they are active in. Their initiatives take many forms, from contributing to improving the living conditions of those who produce their products, to organising different projects to strengthen interest in outdoor life and the natural environment. Fjällräven are also involved in philanthropic initiatives supporting needy children and families in Eastern Europe by supplying them with warm winter clothing.